The past few weeks have been more hectic than usual, thanks to the modifications we have been making to our entire eco system and concept. In a line, here’s what the new MeDine is about:
Check-in. Collect reward points. Redeem for Mobile recharges, free movie, spa vouchers and more
Why we simplified the process
We are constantly on the hunt for barriers between the user and the app. We determined a way to considerably make things easier for users. Here was the earlier method of earning points:
arrive at the restaurant > Open the app > search for the restaurant by its name > click on the restaurant > click on the bell > receive reward points
Clearly, this was way too many steps.
So the engineers and innovators in us got to the drawing board to reduce the burden on the user. The result was some pretty cool proprietary technology that simplifies the process now to:
Arrive at the restaurant> App senses your presence and alerts you to check-in> Click on pop-up to receive points
A lot simpler, isn’t it?
And the best part is, you don’t need GPS or even 4G/3G/2G for the trigger. There’s also the added benefit of lower battery consumption. Now that’s what we call good use of technology!